About Us
The Story Behind Unhinged! ⚡️
Unhinged wasn’t born out of careful planning or meticulous strategy—it was a spontaneous, wild idea that took on a life of its own. Because, let’s be honest, life is anything but predictable. One minute, you’re playing by the rules, and the next, you realize—who even made those rules?
It all started in Bali—a place where chaos and freedom blend perfectly. A place where people embrace their untamed spirit, push boundaries, and live unapologetically. We saw it, we felt it, and we decided to create something that captures that same energy—a brand that doesn’t hold back, because neither should you.
Why Unhinged?
Ever been told you’re “a bit much”? That you’re “too bold,” “too different,” or just straight-up wild? Good. That means you’re exactly where you belong.
Unhinged is for those who refuse to fit into a mold. It’s for the ones who laugh too loud, take risks, and chase life like it owes them something. We were tired of the same-old, the predictable, and the safe. The world doesn’t need another generic brand—it needs something real. Something with attitude, confidence, and a little bit of madness.
More Than Just Clothing
Unhinged isn’t just about throwing on a killer outfit (although, trust us, you’ll want to). It’s about wearing your energy. It’s about strength, rebellion, and raw authenticity. Whether you’re hitting the gym, tearing up the streets, or just existing in your own power, we want you to feel unstoppable.
Our pieces are designed for the movers, the risk-takers, the rule-breakers, and the ones who refuse to apologize for being unapologetically themselves.
Meet the Founder – Tyler Bowker
Unhinged is the brainchild of Tyler Bowker, a powerhouse entrepreneur, fitness enthusiast, and all-around force to be reckoned with. Born and raised in South Africa, Tyler’s journey has been anything but ordinary.
Her love for fitness isn’t just a hobby—it’s a lifestyle. She has competed internationally, taken part in motocross, and played national sports from a young age. But she doesn’t stop there. She still chooses to compete, challenge herself, and dive into new sports and activities—pushing limits is just part of who she is.
But Tyler isn’t just about fitness—she’s also a visionary entrepreneur with over a decade of experience working in managerial positions for international fashion brands and event organizing. Having successfully owned and operated three clothing brands, she knows what it takes to turn an idea into an empire.
Her relentless drive, fearlessness, and refusal to back down from a challenge have made her a standout figure in both the fashion and event industries.
